International Marketing & Sales Group Announcements
Contract Win, IMS Retail
03 December 2007 07:00:40
International Marketing&Sales GrpLd
03 December 2007
Date: 3 December 2007
On behalf of: International Marketing & Sales Group Plc ("IMSG" or "The Group")
Embargoed: 0700hrs
International Marketing & Sales Group PLC
. IMS Retail - New client win
International Marketing & Sales Group Plc ("IMSG"), the emerging markets focused
sales and marketing company, today announced a new client win for its
Russia-based retail consultancy business, IMS Retail.
IMS Retail has won a tender with X5 Retail Group (X5), the largest food retail
company in Russia, to provide them with three categories of personnel during
2008: category merchandisers, store level staff and cashiers covering Moscow and
the Moscow region. This equates to 250 people, with the potential for future
expansion of existing teams and into further regions. The value of the project
is US$ 1.5 million, with the potential to increase depending on the requirements
of the X5 during the year.
IMS Retail, part of IMSG, is the only agency in Russia providing strategic and
tactical marketing support entirely dedicated to retail companies. IMS Retail's
specialisation lies across sectors such as grocery, audio-video, DIY, pharmacy &
apparel. Its clients include Metro Cash & Carry, Castorama (Kingfisher Group),
Detskiy Mir, 36*6, Real and many others.
X5 is the largest food retail company in Russia. The company uses a
multi-formatted strategy to develop three formats simultaneously: soft
discounters, supermarkets and hypermarkets, operating under the brands
Pyaterochka and Perekriostok. IMS Retail has been working with X5 Retail Group
since 2005.
Commenting on the announcement, Adrian Stewart, Director and IMS Retail Managing
Director, said:
"This is an important and genuinely encouraging win for the Group. IMS Retail
has made excellent progress in expanding its client base over the last year.
This momentum looks set to continue and we look forward to updating our
shareholders on further new client wins in the coming weeks and months."
- ends -
Enquiries to:
Adrian Stewart
International Marketing & Sales Group Plc Tel: +7 495 380 0727
Samantha Robbins / Paul Dulieu
Redleaf Communications Ltd Tel: +44 (0)20 7822 0200
Clayton Bush / Mark Williams
Canaccord Adams Limited Tel: +44 (0)20 7518 2777
Notes to Editors
. IMSG was founded in 1996 by its Chairman and Chief Executive Officer,
Gregory Thain.
. The Group was admitted to trading on AIM on 6 December 2005.
. Since 2002, the EBITDA of the Group has grown at a rate in excess of 100% per
annum. IMSG has been profitable since 2000.
. The Group's clients include multinational and first tier local companies
operating in FMCG, telecommunications, retail trade, banking and finance,
automotive, consumer electronics and pharmaceutical industries.
. IMSG currently has 30 offices in emerging markets: Moscow, Saint Petersburg,
Yekaterinburg, Kazan, Nizhniy Novgorod, Novosibirsk, Rostov-on-Don,
Samara, Krasnodar (Russia), Kiev (Ukraine), Almaty Astana (Kazakhstan),
Istanbul (Turkey), New Delhi, Mumbai, Bangalore, Chenai, Kolcata, Hyderabad
(India) and Budapest (Hungary), Athens (Greece), Bucharest (Romania), Sofia
(Bulgaria);
. Further information about the Group is available on its website
at: http://www.imsg.co.uk
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