i-design group Announcements

RNS Number : 3449V i-design Group Plc 28 May 2008  
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IDG
I-DESIGN GROUP PLC
 
("i-design" or "the Company")
 
Announces
 
First Overseas Sale 

i-design, which has developed and sells a market leading ATM advertising solution called ATM:ad, enabling ATM owners to run both their own and third party advertising across their cash machines, is pleased to announce its first overseas sale.  The sale has been made to a leading ATM network owner in Greece by i-design's channel partner, Mellon Financial Products Support S.A., part of the leading multinational  technological solutions company, Mellon Group.  The bank will initially be deploying ATM:ad software to run targeted one-to-one internal marketing campaigns on its ATM network. 

The sale marks the first step in i-design's strategy to develop sales outside the UK and was secured after a rigorous tender process.  Since the bank operates ATMs and software from different vendors, a key attraction was ATM:ad's unique platform independent capability. 

i-design will commence the implementation of its solution in June 2008 and, following completion, will provide ongoing support via Mellon for its groundbreaking product.  

i-design intends to build its overseas business by utilising channel partners as well as its own in-house sales team.  

The win follows i-design's landmark contract with The Royal Bank of Scotland plc, the largest ATM network owner in the UK, which was announced in January 2008.

Commenting, Ana Stewart, Chief Executive of i-design, said,

"We believe there is huge potential to take our ATM advertising solution overseas and this sale is significant because it is our first deployment with a bank based outside of the UK. 

Our advertising solution is now proven in the UK, having been adopted by three major UK banks, including  The Royal Bank of Scotland, the largest ATM owner in this country.  Now that we have firmly established the credentials of ATM:ad in the UK, we have a strong base from which to continue to build our business abroad and it is encouraging that our channel partner for this territory has secured as their first ATM:ad customer a major player within the Greek marketplace.

In targeting overseas customers, our intention is to use our own sales team but also to develop our channel model further and I am pleased to see that this strategy is taking shape, with this win coming through a channel partner." 
Enquiries:

i-design group plc
Ana Stewart, Chief Executive
Ian Sunter, Finance Director
T: 01382 541 041
Biddicks
Katie Tzouliadis
T: 020 7448 1000
 
Sophie Lane
 
Arbuthnot Securities
Tom Griffiths
T: 020 7012 2000
 
Alasdair Younie
 

About i-design group plc

Based in Newport-on-Tay in Scotland, i-design has developed and pioneered a market-leading, platform independent advertising solution for ATM network owners. Launched in 2004, the solution, ATM: ad, enables ATM network owners to run targeted internal and third party advertising campaigns across their ATM estates and so generate new revenues from their ATMs. 

With the operational costs of ATM networks growing and significant consumer opposition to bank and building society ATM charges, the Directors believe that network owners are increasingly looking for alternative ways to generate additional revenues to make their ATMs more profitable. The Company's solution represents an attractive proposition, particularly since the Directors believe that it is currently the only ATM advertising solution in the UK which combines both the software and media sales capability necessary to facilitate third party advertising across ATM networks.  

Customers of i-design include: Nationwide Building Society, Alliance & Leicester plc and The Royal Bank of Scotland plc.  

i-design has secured and managed ATM advertising campaigns for a wide variety of advertisers including British Airways, easyJet, Orange, Vodafone, Kwik-Fit, Nivea, New Look, Orion and the Central Office of Information.  

The Company joined AIM in July 2007.
About Mellon Group of Companies

Mellon is a leading multinational group offering technological solutions and value added services to financial institutions and organisations with a strong consumer transactions business.

The Group, which is headquartered in Athens, Greece, employs 3,000 staff across 11 countries, including Egypt, Turkey and South East Europe.

This information is provided by RNSThe company news service from the London Stock Exchange  END  AGRDGGZKKNDGRZM