Pearson Announcements

RNS Number : 7636G Pearson PLC 27 October 2008  
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TR-1:   notification of major interests in shares 
1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:
  Pearson plc   
2. Reason for the notification     (please tick the appropriate box or boxes)

An acquisition or disposal of voting rights 
v
An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An event changing the breakdown of voting rights

Other (please specify): 

3. Full name of person(s) subject to the notification obligation:
Aviva plc & its subsidiaries   
4. Full name of shareholder(s) (if different from 3.):

Registered Holder:
BNY Norwich Union Nominees Limited           5,381,497*
BT Globenet Nominees Limited 
                             8,648*
Chase GA Group Nominees Limited          13,700,550*
Chase Nominees Limited 
                     1,398,955*
CUIM Nominee Limited     
                    3,544,963*

Vidacos Nominees Limited 
                           56,553*
* denotes direct interest   
5. Date of the transaction (and date on which the threshold is crossed or reached if different):
    23 October 2008
6. Date on which issuer notified:
    27 October 2008
7. Threshold(s) that is/are crossed or reached:
3% to 3% change at Direct Interest Level
8. Notified details:

A: Voting rights attached to shares
Class/type of shares 
 if possible using the ISIN CODE
Situation previous to the Triggering transaction 
Resulting situation after the triggering transaction
Number of Shares 
Number of Voting Rights viii
Number of shares 
Number of voting rights ix
% of voting rights
Direct
Direct  x
Indirect xi
Direct
Indirect
Ordinary SharesGB0006776081
24,441,498
24,441,498
  24,091,166
   24,091,166
   Not disclosable
   2.98%
 Not disclosable
B: Financial Instruments
Resulting situation after the triggering transaction xii
Type of financial instrument 
Expiration date xiii
Exercise/ Conversion Period/ Date xiv 
Number of voting rights that may be acquired if the instrument is exercised/ converted. 
% of voting rights
   
N/A
      

Total (A+B)
Number of voting rights
% of voting rights
   
24,091,166
   
2.98%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable xv:
The voting rights are managed and controlled by Aviva Investors Global Services Limited, with the following chain of controlled undertakings:-

Aviva Investors Global Services Limited:
Aviva plc (Parent Company)
Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)
Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group Holdings Limited)
Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva Investors Holdings Limited)

Proxy Voting:
10. Name of the proxy holder:
   See Section 4
11. Number of voting rights proxy holder will cease to hold:
   
12. Date on which proxy holder will cease to hold voting rights:
   

13. Additional information:
Figures are based on a total number of voting rights of 809,223,201.
14. Contact name:
    Neil Whittaker
15. Contact telephone number:
    01603 684420

This information is provided by RNSThe company news service from the London Stock Exchange  END  HOLFKOKBQBDDBKB